Zebra

Save the date! The Louis Greenberg-edited “book of cities and hours”, Home Away, will be launched on Thursday, April 15 at The Book Lounge in Cape Town.

This unique and captivating collection is a snapshot of South African writing today: emigrant and immigrant South Africans, living at home and away.

Here’s the brilliant line-up of contributors, the hours they’ve been assigned to and the cities they write about:

Midnight: Zukiswa Wanner (Nairobi)
1 am: S.A. Partridge (Triolet)
2 am: Richard de Nooy (Amsterdam/Rokytnice nad Yizerou)
3 am: Sarah Britten (Sydney)
4 am: Naomi Nkealah (Mainz)
5 am: Phillippa Yaa de Villiers (Havana)
6 am: Colleen Higgs (Kampala)
7 am: Moky Makura (Lagos)
8 am: Sarah Lotz (Maun)
9 am: Louis Greenberg (Ushuaia)
10 am: Fiona Snyckers (Oxford)
11 am: Lauren Beukes (Tokyo)
noon: Ted Botha (Los Angeles)
1 pm: Liesl Jobson (Victoria / the air)
2 pm: Jassy Mackenzie (Moscow)
3 pm: Makhosazana Xaba (Dakar)
4 pm: Jo-Anne Richards (Patmos)
5 pm: Henrietta Rose-Innes (Chanchan)
6 pm: Kathryn White (London)
7 pm: Karina Magdalena Szczurek (Salzburg)
8 pm: Ivan Vladislavic (Oklahoma City)
9 pm: Helen Moffett (Fairbanks)
10 pm: Rustum Kozain (Royaumont)
11pm: Victoria Burrows (Hong Kong)

Many of the authors will be on-hand at the launch to read from their selections. We look forward to seeing you there!

Event Details

• Date: Thursday, 15 April 2010
• Time: 5:30 PM for 6:00 PM
• Venue: The Book Lounge, 71 Roeland
  cnr Buitenkant
  Cape Town | Map
• RSVP: booklounge@gmail.com, 021 462 2425

Book Details

• Home Away, edited by Louis Greenberg
  Book Homepage
  EAN: 9781770220720
  Find this book with BOOK Finder!

Old Mutual and Inspiring Women invite you to “Find Your Inspiration Day” on Saturday 6th March. Speakers include Donna McCallum, aka the Fairy Godmother, Angelique du Toit, Criselda Kananda and Moky Makura. Donna’s book The Fairy Godmother’s Guide to Getting What You Want has been an inspiration to thousands of women. Get some tips from the Godmother herself as well as various other phenomenal women.

Event Details

• Date: Saturday, 06 March 2010
• Time: 7:30 AM for 8:00 AM
• Venue: Rosebank Union Convention Centre
  Cnr. William Nicoll & Sandton Drive
  Johannesburg | Map
• To book: Click here, or write to editor@inspiringwomen.co.za

Book Details

• The Fairy Godmother’s Guide to Getting What You Want by Donna McCallum
  EAN: 9781770200210
  Find this book with BOOK Finder!

Join marketing and advertising entrepreneur Dale Hefer on “From Witblits to Vuvuzelas – Marketing in the New South Africa” at the Hyatt Regency in Johannesburg.

In a rapidly evolving industry, new and innovative ways of understanding target markets and go-to market opportunities are required.

Great marketing is always about people, ideas and uniqueness.

Hefer delivers compelling ideas on how to market South African products and services that make them irresistible. Her approach is witty, accessible and informative. In addition to talking about the South African target market and how to approach it, she will also touch on how an advertising agency works as well as mention some of the essential ingredients for an effective creative concept.

“The greatest myth in South Africa is this idea of a black market and a white market. There is just one market.”
- Victor Dlamini

Event Details

• Date: Friday, 05 March 2010
• Time: 7:00 PM for 9:00 PM
• Venue: Hyatt Regency
  191 Oxford Road, Rosebank,
  Johannesburg
• Cost per person: R 455.00
• Cost per table of 10: R 4389.00
• Book Here

The first 10 people to book and pay for this event are eligible for a free copy of the book! (Note: A table booking will be limited to 2 free books.)

About Dale Hefer

Dale Hefer started her company in 1998 as a one-woman show. Operating from a rented garage and using her boyfriend’s computer and money given to her by her sister as start-up capital, Dale soon grew the business to the R1-million mark. Today she employs a team of 40-plus and has projected earnings of R70 to R80 million. Dale is a graduate of the University of KwaZulu-Natal.

As founder of the Chilibush Group of Companies, she has grown the company to include Advertising and Design, Investor Relations, Public Relations, Events and Consulting. Her company was voted a top-three small agency by the Financial Mail in 2004 and by Finweek in 2006.

Hefer was a Businesswoman of the Year finalist in 2002, a finalist of the Ernst & Young Global Emerging Entrepreneur Award in 2007 and was the Gauteng Businesswoman of the Year in 2008. In 2009 she was a finalist in the Top Women in Business and Government awards. She regularly lectures on marketing, advertising and entrepreneurship.

Book Details

• From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer
  EAN: 9781770200296
  Find this book with BOOK Finder!

Zebra Press cordially invites you to the launch of Briewe uit Britanje by Rhynie Greeff, in Johannesburg tomorrow evening.

The guest speaker will be none other than Karen Zoid. See you there!

Event Details

• Date: Wednesday, 17 February 2010
• Time: 6:00 PM for 6:30 PM
• Venue: Scusi Bistro, 66 Tyrone Ave
  Parkview
  Johannesburg | Map
• Guest Speaker: Karen Zoid
• RSVP: Kim, kim@randomstruik.co.za, 011 484 3538

Book Details

• Briewe uit Brittanje by Rhynie Greeff
  Book Homepage
  EAN: 9781770220768
  Find this book with BOOK Finder!

Zebra Press en Boekehuis nooi jou uit na ‘n gesprek tussen Tim du Plessis, redakteur van Beeld en Max du Preez, skrywer van onder andere Pale Native wat nou beskikbaar is in Afrikaans as Dwars: Mymeringe van ’n bleek boorling.

Sien jou daar!

• Datum: Saterdag, 13 Februarie 2010
• Tyd: 11:00 VM vir 11:30 VM
• Plek: Boekehuis, h/v Lothbury & Fawley strate
  Aucklandpark
  Johannesburg | Map
• Gasspreker: Tim du Plessis
• RSVP: boekehuis@boekehuis.co.za, 011 482 3609

Boekbesonderhede

• Dwars: Mymeringe van ’n bleek boorling deur Max du Preez
  EAN: 9781770220560
  Find this book with BOOK Finder!

The launch of Dale Hefer’s From Witblits to Vuvuzelas at her Chillibush offices off Jan Smuts road in Johannesburg was superbly professional yet comfortably relaxed. The offices blend the old and the new in an architecturally innovative building, with metallic frames and wooden floors structuring an eye-pleasing mix of solid wood furniture and the latest ad-agency technological bling.

Guests were welcomed with champagne, orange juice and mini metal buckets filled with a colourful arrangement of chillies, along with press packs. Hefer greeted each guest personally, trailed by a friendly Yorkshire Terrier and Rottweiler – who are as at home in the stylish offices as are the employees, (several of whom were still at their desks!).

From Witblits to Vuvuzelas is about marketing in South Africa, filled with stories based on Hefer’s experiences growing the Chillibush group of companies from a rented garage in Parkhurst in 1998 to the multi-million rand business with 40 employees that it is today. She was introduced by the Chillibush chairman Victor Dlamini who called guest’s to the table by with a mighty blow of a handy vuvuzela. Dlamini, who wrote the book’s foreword, said, “The vuvuzela: you either love it or hate it but you can’t ignore it – much like the lady next to me! This book is just what the marketing world needs.”

Hefer’s humourous use of personal anecdotes became apparent as she described her first day in advertising when she donned her 80’s “cutting edge kit” complete with blue knickerbockers, plastic black Lady Di shoes and three studs in her left ear and found herself in the boardroom with the big boss as her creative director put forward his pitch. After moments of tense silence the big boss sprang out of his chair. Hefer said, “He thrusts his pelvis forwards, grabs his crotch, ‘It just has no fucking balls,’ he yells. I immediately know that I am in the right industry and I have just learnt my first lesson in effective communication.”

Hefer spoke about how the marketing world has, “become very theoretical – we use words we don’t need. Marketing has become up its own bottom with all those dreaded ‘P’s’ popping up all over the place.” She continued, “The downfall is advertisers sitting in their ivory towers thinking they know their target market without really exploring it.”

Hefer wanted to call the book, “But What about the Bleks” – the title of her second chapter, inspired by an black marketing company executive who regularly asked this question in a whisper. Hefer seeks to dispel the myth of the separation of black and white markets, and says “bollocks” to terms like “Black Diamonds”. “The emerging market has already emerged, there is a main market and we have to be very careful about how we navigate these waters,” she said.

Read the book for much, much more – the light mixed with the serious, the sacred mixed with the profane… and downright hilarious!

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Book details

• From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer
  EAN: 9781770200296
  Find this book with BOOK Finder!

Random House Struik and Kalk Bay Books invite you to a discussion with Antjie Krog on her new book, Begging to be Black.

Begging to Be Black is a book of journeys – moral, historical, philosophical and geographical. These form strands that Krog interweaves and sets in conversation with each other, (more…)

Dale Hefer, author of From Witblits to Vuvuzelas, invites you to celebrate the launch of her book at the advertising agency whose rise it chronicles, Chillibush.

In From Witblits to Vuvuzelas Hefer shares a wealth of advice for South African marketers in witty, straight-talking style. The book provides guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing professionals. Each chapter contains personal anecdotes that illustrate key concepts, and focuses strongly on our diverse culture and the challenges and pitfalls that marketers encounter in this country. From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.

See you at the launch!

Event Details

• Date: Thursday, 04 February 2010
• Time: 6:00 PM for 6:30 PM
• Venue: Chillibush Offices, 58 Jan Smuts Ave, Forest Town
  Johannesburg | Map
• RSVP: Tracy, tracy@chillibush.co.za, 011 646 7152

Book Details

• From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer
  EAN: 9781770200296
  Find this book with BOOK Finder!

Kalk Bay Books and Oshun Books invite you to the launch of the biography of an extraordinary woman: Something On My Mind: Kate Jowell, A Battle with Alzheimer’s by Sharon Sorour-Morris.

Kate Jowell was the director of the University of Cape Town’s Graduate School of Business – the first woman to (more…)

John Hunt’s The Art of the Idea was launched at The Book Lounge in Cape Town on Friday. Introduced by Random House Struik’s Stephen Johnson – who has known Hunt since he was an ad man for Exclusive Books, before he conquered the advertising world at TBWA Hunt Lascaris – Hunt spoke about the simple but powerful ideas that underlie his hard-to-pigeonhole book. The idea’s the thing, Hunt tells us – and the possibilities are endless if we simply put ideas first.

Here’s Johnson on Hunt:

Video: Stephen Johnson introduces John Hunt

Taking the microphone, Hunt used The Art of the Idea as an example of how ideas can be successful even while resisting easy categorisation. His handsomely cloth-bound “business self-help art book general interest thing” being a prime example:

Video: John Hunt on The Art of the Idea

Hunt’s life, he says, has been about having ideas, and helping others to have them. What he’s discovered is that the process can be controlled to a certain degree, just like other endeavours which can be said to admit a certain degree of “art” into their practice. Ideas will come if organsiational structures are in place to receive them. It’s not magic:

Video: John Hunt on the patterns that underlie why ideas happen

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At the close of his talk, Hunt mentioned that proceeds from the sales of The Art of the Idea will go toward supporting the South African branch of Room 13, an organisation that builds spaces for the creatively-minded who haven’t had many advantages in life, and helps develop them into entrepreneurs. Another reason to get your hands on a copy of this stimulating, inspiring work!

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Book details

• The Art of the Idea: And How It Can Change Your Life by John Hunt
  Book homepage
  EAN: 9781770220676
  Find this book with BOOK Finder!