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21 Mar 2010

Zebra

@ BOOK Southern Africa

Book Launch: From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer

February 1st, 2010 by Amanda

From Witblits to Vuvuzelas: Marketing in the New South AfricaDale Hefer, author of From Witblits to Vuvuzelas, invites you to celebrate the launch of her book at the advertising agency whose rise it chronicles, Chillibush.

In From Witblits to Vuvuzelas Hefer shares a wealth of advice for South African marketers in witty, straight-talking style. The book provides guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing professionals. Each chapter contains personal anecdotes that illustrate key concepts, and focuses strongly on our diverse culture and the challenges and pitfalls that marketers encounter in this country. From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.

See you at the launch!

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