John Hunt, author of the newly published The Art of the Idea: And How It Can Change Your Life, is perhaps better known as the World Wide Creative Director of TWBA/Hunt/Lascaris.
In The Art of the Idea, Hunt presents 20 personal observations on why certain ideas become reality and other don’t. Stefan Schmidt, CCO of TBWA an interview with Hunt in Berlin about the book.
Watch the two-part interview below:
Book details
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