As an award-winning playwright, author, and Worldwide Creative Director of advertising agency TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals.
In The Art of the Idea, his new book, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking.
The Art of the Idea demonstrates how to create space so ideas can breathe.
Unassuming, original, and accessible, the publication is accompanied by 20 original artworks by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust your instincts, endure initial ridicule, and practice thinking as a team sport.
Whatever your idea is about ideas, this book will change it.
Watch a video that describes one of the book’s core concepts, the notion that there are two kinds of people in this world: sunrise people and sunset people:
Key Art of the Idea links
About the author
John Hunt is an award winning playwright, author and Worldwide Creative Director of TBWA. Keen to celebrate all forms of creativity, he co-founded globally renowned TBWA\Hunt Lascaris with the mantra “Life’s too short to be mediocre”.
In 1993 Hunt was intimately involved in Nelson Mandela’s election campaign. Although rather harrowing at the time, this unique moment in history ushered a battered South Africa into the warm light of democracy.
In April 2003 John moved to TBWA’s New York headquarters to assume the role of Worldwide Creative Director. Here he helped reshape the network to celebrate original thinking and ground-breaking ideas. In the last few years TBWA has been voted International Network of the Year on numerous occasions (most recently in 2008).
John has since returned to South Africa from where he continues his Worldwide role.
Book details
Please register or log in to comment
